Many companies treat their website and Facebook page as if they were completely separate, like having two independent websites. In a sense they are but there are plenty of ways to integrate Facebook activity into your own website, and vice versa.
It makes sense to do this now that Facebook is so big — 670 million worldwide users according to Checkfacebook.com, including 1.9 million in New Zealand and 10 million in Oz. That’s almost half the Downunder population. You certainly need to put resources into reaching this group but you’ve got to be smart about how you do it so that it’s not at the expense of your website which is still your number one online marketing tool.
That’s where things like the social plugins that Facebook offers, or a host of Facebook apps, make this a lot easier than it used to be. In fact, so easy that there’s no excuse for not tackling a few simple things. If you’re interested in a couple of the easier marketing hits, take a look at this post I’ve written for the Booksellers NZ blog. It shows you how to use Facebook’s Like Box and Like Buttons to capture, and market to, Facebook users from your website. If you’re not yet doing some of these things, this should get you started.
Read the full post: Connect Facebook and your website to improve social marketing payback