Here’s a simple checklist for a digital marketing campaign for selling ebooks, and for selling printed books online. It’s from my online marketing course at Digital Publishing 101 where you’ll find detailed… Read more >
Martin Taylor
November 13, 2014
digital publishing 101, marketing ebooks
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It’s been a bad week for New Zealand publishing. On Tuesday, Pearson Education announced the imminent closure of its New Zealand office. The global publishing giant is restructuring to focus on… Read more >
Martin Taylor
May 30, 2013
business, Educational publishing, news
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I’ve written a post over on DigitalPublishing101.com to briefly explain how and where metadata is used to help sell books online. It provides a little bit of background on how… Read more >
Martin Taylor
May 6, 2013
digital publishing 101, marketing ebooks
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Smartphones are dramatically ahead of tablets when it comes to time spent reading books, according to a new study which tracks usage of the 1 billion smart devices now active in… Read more >
Martin Taylor
April 2, 2013
ebook readers, research, smartphones, tablets
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In a recent American study by book data specialist Bowker, bookstores were second only to favourite authors as the most important source of new book discovery. Few booksellers would find… Read more >
Martin Taylor
November 30, 2012
Amazon, bookselling, business, ebook storesbook stores, bookselling, discoverability, ebooks, Kindle
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Kobo pulled off an almost-clean sweep of the New Zealand market when it announced at the Frankfurt Book Fair this week partnerships with the two major bookstore chains Whitcoulls and… Read more >
Martin Taylor
October 13, 2012
bookselling, koboBooksellers NZ, ebooks, kobo, New Zealand, Paper Plus, Whitcoulls, Writing Life
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This blog started five years ago today, a couple of weeks before Amazon launched the game-changing Kindle and a couple of months after the industry had placed its hopes for… Read more >
Martin Taylor
October 10, 2012
ebook formats, ePub, Kindle, koboAmazon, digital transformation, digital transition, ebook reader, future of publishing, idpf, KF8, Kindle, kobo
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I’ve just read and listened to a lucid analysis of what might be the biggest challenge facing publishers and, most importantly, a practical solution to it. If you’re one of… Read more >
Martin Taylor
October 1, 2012
businessfuture of publishing, jane friedman
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In spite of the hype surrounding social media, a website remains the central hub for most digital marketing. But its effectiveness depends on it being properly set up for this purpose…. Read more >
Martin Taylor
September 10, 2012
bookselling, digital publishing 101, tutorialbook marketing, book websites, digital marketing, ebook marketing, web design for booksellers and publishers, web marketing
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A few weeks ago, I reviewed PressBooks, one of a new breed of online ebook production tools. PressBooks founder Hugh McGuire just announced a handful of updates and some planned… Read more >
Martin Taylor
August 13, 2012
ebook distribution, ebook formats, ebook production, reviews
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