Here’s a simple checklist for a digital marketing campaign for selling ebooks, and for selling printed books online. It’s from my online marketing course at Digital Publishing 101 where you’ll find detailed… Read more >
November 13, 2014 digital publishing 101, marketing ebooks Read more >
It’s been a bad week for New Zealand publishing. On Tuesday, Pearson Education announced the imminent closure of its New Zealand office. The global publishing giant is restructuring to focus on… Read more >
May 30, 2013 business, Educational publishing, news 36 Read more >
I’ve written a post over on DigitalPublishing101.com to briefly explain how and where metadata is used to help sell books online. It provides a little bit of background on how… Read more >
May 6, 2013 digital publishing 101, marketing ebooks 0 Read more >
Smartphones are dramatically ahead of tablets when it comes to time spent reading books, according to a new study which tracks usage of the 1 billion smart devices now active in… Read more >
April 2, 2013 ebook readers, research, smartphones, tablets 3 Read more >
In a recent American study by book data specialist Bowker, bookstores were second only to favourite authors as the most important source of new book discovery. Few booksellers would find… Read more >
November 30, 2012 Amazon, bookselling, business, ebook stores 5 Read more >
Kobo pulled off an almost-clean sweep of the New Zealand market when it announced at the Frankfurt Book Fair this week partnerships with the two major bookstore chains Whitcoulls and… Read more >
This blog started five years ago today, a couple of weeks before Amazon launched the game-changing Kindle and a couple of months after the industry had placed its hopes for… Read more >
October 10, 2012 ebook formats, ePub, Kindle, kobo 0 Read more >
I’ve just read and listened to a lucid analysis of what might be the biggest challenge facing publishers and, most importantly, a practical solution to it. If you’re one of… Read more >
In spite of the hype surrounding social media, a website remains the central hub for most digital marketing. But its effectiveness depends on it being properly set up for this purpose…. Read more >
September 10, 2012 bookselling, digital publishing 101, tutorial 3 Read more >
A few weeks ago, I reviewed PressBooks, one of a new breed of online ebook production tools. PressBooks founder Hugh McGuire just announced a handful of updates and some planned… Read more >
August 13, 2012 ebook distribution, ebook formats, ebook production, reviews 0 Read more >