In spite of the hype surrounding social media, a website remains the central hub for most digital marketing. But its effectiveness depends on it being properly set up for this purpose. Often it’s not. So here are a few ways to make your website more effective as a marketing tool.Anyone can access it, it’s visible to… Continue reading Tune your website for digital marketing
Category: tutorial
Connect Facebook and your website to improve social marketing payback
Many companies treat their website and Facebook page as if they were completely separate, like having two independent websites. In a sense they are but there are plenty of ways to integrate Facebook activity into your own website, and vice versa. It makes sense to do this now that Facebook is so big — 670… Continue reading Connect Facebook and your website to improve social marketing payback