We’ll be running a workshop in Auckland next month on how to use social media, especially Facebook, to market books and ebooks. Love it or hate it, social media –… Read more >
Martin Taylor
July 4, 2011
bookselling, business, Eventsbook marketing, ebook marketing, selling books, selling ebooks, social media marketing
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Many companies treat their website and Facebook page as if they were completely separate, like having two independent websites. In a sense they are but there are plenty of ways… Read more >
Martin Taylor
May 25, 2011
bookselling, business, social media, tutorialFacebook, how to use Facebook social plugins, social marketing, social media
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The Association of American Publishers released its US book sales figures for February 2011 and it looks like 2011 will be the year the trade book business has to finally… Read more >
Martin Taylor
April 19, 2011
analysis, bookselling, business, news
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The following article was published in the No. 1, 2011 edition of News on Bookselling, the official journal of the Australian Booksellers Association. Since it was written (mid February), another… Read more >
Martin Taylor
April 4, 2011
bookselling, ebook stores, Google eBooksAustralian Booksellers, Booki.sh, bookselling, Booku, ebookstore, Google Ebooks, OverDrive, Readings Books
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Google launched its much-anticipated—and much-delayed—ebook service this week, serving up several hundred thousand commercial ebooks for sale in addition three million free, out-of-copyright books. Formerly known as Google Editions, the… Read more >
Martin Taylor
December 12, 2010
Amazon, bookselling, Google, Google eBooks, Google EditionsAmazon, ebookstores, Google eBookstore, Google Editions, Kindle for Web
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The following article was published in the October 2010 issue of News on Bookselling, the official journal of the Australian Bookselling Association. By Martin Taylor When we look at the… Read more >
Martin Taylor
November 5, 2010
bookselling, business
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I’ve reproduced the article I wrote for the Australian Booksellers Association magazine on the subject of what you have to do to set up an ebook store. This is truly… Read more >
Martin Taylor
August 26, 2010
bookselling, businessbuilding an ebook website, how to sell ebooks, making an ebook store, selling ebooks
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The following article was published in the latest Australian Booksellers Association magazine. I wrote it a couple of months ago and some of the UK moves have been affected by… Read more >
Martin Taylor
July 6, 2010
analysis, bookselling, business, copyright, ebook lending, librariesebook lending, ebook libraries, ebooks in libraries, libraries
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Following my story yesterday about the Canadian ebook store Shortcovers and its change of name to Kobo, it turns out there was another reason for the change. Kobo now has… Read more >
Martin Taylor
December 16, 2009
booksellingkobo, redgroup
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Canadian ebook store Shortcovers has changed its name to Kobo, an anagram for “book”, and revamped its online store www.kobobooks.com as part of its plan to expand its international coverage…. Read more >
Martin Taylor
December 15, 2009
bookselling, smartphoneskobo, shortcovers
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