Adobe has produced this video to whet our appetites for what’s coming later this year via its Digital Magazine Solution. It makes production of slick, interactive digital magazines like Wired for the iPad look like something mere design mortals will be able to do.
When Apple banned Adobe’s Flash from its iPhone and iPad, it knocked the wind out of Adobe’s strategy to bring its widely-used design tools to the emerging smartphone and tablet platforms. This has left most publishers in limbo without a clear strategy to get onto these platfoms.
Of course, no-one expects it to be quite as easy as this video shows, and there are some well-founded concerns that Adobe’s first-generation solution might turn out to be a fair bit of smoke and mirrors.
But put all this aside for a moment and just dream a little about how things might be soon.
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