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In a recent American study by book data specialist Bowker, bookstores were second only to favourite authors as the most important source of new book discovery. Few booksellers would find this surprising.
What perhaps is surprising is that bookstores achieved this ranking [...]
In spite of the hype surrounding social media, a website remains the central hub for most digital marketing. But its effectiveness depends on it being properly set up for this purpose. Often it’s not. So here are a few ways to make your website more effective as a marketing tool.Anyone can access it, it’s visible to [...]
The following post is reproduced from my column in the May 2012 edition of News on Bookselling, the magazine of the Australian Booksellers Association.
Booksellers were dealt two blows last month in their efforts to carve out a slice of the ebook market. The agency pricing model began to fall [...]
In a pre-holiday announcement on its blog, Google quietly pulled the plug on its attempt to help booksellers to sell ebooks: it announced the end of its reseller programme in which Google provided the technology for booksellers to sell ebooks from their own websites.
The move affects partners [...]
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Martin Taylor (@nztaylor) has been involved in the publishing, technology and internet fields for more than 20 years. He operates a digital publishing consultancy and founded the Digital Publishing Forum, an initiative to accelerate the development of digital publishing in New Zealand. In a former life, he published technology and business magazines.
