A survey shows that ebook usage on smartphones jumped an impressive 300% in the four months from April to July 2009.
The data comes from Flurry, a company that tracks usage of smartphone apps in a similar way to how Google tracks website metrics with its Analytics product. The data shows active usage in the ebook category, measured by user sessions.
The survey is embedded below.
The interesting thing here is that, because Flurry measures actual usage of the smartphone apps rather than just downloads, it’s a solid indication that iPhone, Android and other smartphone users are not only downloading these ebook reader apps, they’re actually reading with them.
Martin Taylor (@nztaylor) has been involved in the publishing, technology and internet fields for more than 20 years. He operates a digital publishing consultancy and founded the Digital Publishing Forum, an initiative to accelerate the development of digital publishing in New Zealand. In a former life, he published technology and business magazines.